scaling and scaling both are comparative in nature. Both result in ordinal data and might result in the respondent disliking the brand ranked 1 in an absolute sense.
A) Rank order; constant sum
B) Q- sort; constant sum
C) Paired comparison; constant sum
D) Rank order; paired comparison

Question

Quizplus · Accepted Answer

Rank order and paired comparison are both comparative scaling techniques that result in ordinal data, where items are ranked relative to each other, potentially leading to a situation where the top-ranked item is not liked in an absolute sense.

Scaling and Scaling Both Are Comparative in Nature