In marketing research, attitudinal data obtained from rating scales are often treated as data.
A) ordinal
B) interval
C) nominal
D) ratio

Name: In marketing research, attitudinal data obtained from rating scales are often treated as data. A) ordinal B) interval C) nominal D) ratio
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Question

Quizplus · Accepted Answer

Attitudinal data from rating scales are often treated as interval data because they assume equal intervals between scale points, allowing for meaningful comparison of differences.

In Marketing Research, Attitudinal Data Obtained from Rating Scales Are