The core product is what the customer is really buying and can include abstract and intangible attributes.

Name: The core product is what the customer is really buying and can include abstract and intangible attributes.
Brand: Quizplus
Rating: 4.8 (41 reviews)

Question

Quizplus · Accepted Answer

The core product concept recognizes that consumers buy a product not just for its physical attributes but also for the benefits and solutions it provides, which can indeed include abstract and intangible attributes such as convenience, satisfaction, or security.

The Core Product Is What the Customer Is Really Buying