The four Ps are just as relevant to the marketing of services as they are to the marketing of goods.
Correct Answer:
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Q6: Product life cycles are the same in
Q7: The growth stage is not the time
Q8: The presentation mix is all of the
Q9: The four Ps of marketing are product,
Q10: The core product is what the customer
Q12: Creation by Renaghan of the product/service mix,
Q13: An important aspect of the product/service mix
Q14: In the four Ps of the marketing
Q15: The distribution mix is applied the same
Q16: The formal product can be defined as
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