Creation by Renaghan of the product/service mix, presentation mix and communications mix gives marketers another way to examine the marketing mix.

Question

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Renaghan's 1981 article introduced a more detailed approach to the marketing mix by proposing the addition of product/service mix, presentation mix, and communications mix to the traditional 4Ps model, offering marketers a broader perspective for analyzing and developing their marketing strategies.

Creation by Renaghan of the Product/service Mix, Presentation Mix and Communications