The presentation mix is all of the elements used by the hospitality firm to increase the tangibility of the product or service mix in the perception of the target market at the right place and time.
Correct Answer:
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Q3: The product/service mix is the combination of
Q4: The pricing mix is the combination of
Q5: Customized products are not aimed to fit
Q6: Product life cycles are the same in
Q7: The growth stage is not the time
Q9: The four Ps of marketing are product,
Q10: The core product is what the customer
Q11: The four Ps are just as relevant
Q12: Creation by Renaghan of the product/service mix,
Q13: An important aspect of the product/service mix
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