Prospecting is usually easier than calling on existing customers because new customers have a clean slate to begin the image formation process.

Question

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Prospecting is often considered more challenging than calling on existing customers because it involves reaching out to potential clients who may not be familiar with the company or its products, thereby requiring more effort to build trust and interest. Existing customers already have a relationship with the company, making it easier to sell additional products or services.

Prospecting Is Usually Easier Than Calling on Existing Customers Because