The four-door vehicle Macho has been around for a few years. It recently started to be heavily advertised again on TV as 'the best of the lot!' Consumer research has shown that this:

Question

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Advertising, especially with strong positive claims like "the best of the lot," tends to reinforce existing preferences among consumers by reminding them of the product and its perceived benefits, thus potentially strengthening their preference for Machos over competing brands like Ruggeds and Tuffees.

The Four-Door Vehicle Macho Has Been Around for a Few