The treasurer of a non-profit organisation will present the annual report to the board of directors. The organisation only received about half of their expected donations as a result of an ongoing recession. However, instead of using the term 'decline', the term 'negative growth' is used. This is an example of:

Question

Quizplus · Accepted Answer

The term 'negative growth' is used instead of 'decline' to frame the message in a less negative light, which is an example of message framing. This technique involves presenting information in a way that influences how it is perceived.

The Treasurer of a Non-Profit Organisation Will Present the Annual