There Is Now Evidence That Continuous TV Advertising of Shocking

There is now evidence that continuous TV advertising of shocking images of accidents has not been effective in reducing road accidents. This is likely to be because:

A) high-fear messages are disruptive and interfere with audience attention.
B) high-fear messages focus the audience on its purpose for critical thinking.
C) low-fear messages are disruptive and interfere with audience attention.
D) low-fear messages focus the audience on its purpose for critical thinking.