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A Regional Office Supply Store Wants to Understand and Serve

Question 45

Multiple Choice

A regional office supply store wants to understand and serve its customers better and compete with nationwide giants.It is looking for the most effective way to encourage repeat visits and build long-term loyalty with its customers.Which of the following forms of sales promotion would work best? 


A)  Mail sampling 
B)  Self-liquidating premium 
C)  Rebate 
D)  Frequency programs

Correct Answer:

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