To determine the public's knowledge of a product, a marketer asks consumers to name five breakfast cereals. Cheerios is the cereal most often listed first, so it is considered to show

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The fact that Cheerios is the cereal most often listed first indicates that it has top-of-the-mind awareness, which means that it is the first brand that comes to mind when consumers think about breakfast cereals. This is a valuable attribute for marketers, as it can increase the likelihood that consumers will choose their product over competitors'.

To Determine the Public's Knowledge of a Product, a Marketer