The account executive in charge of promoting a new perfumed bath soap for women is not expecting a sudden attachment and loyalty to the product-though that would be nice-but realistically, she would like women to at least buy it once and see how they like it.Which of the following is more likely to be her objective?

Question

Quizplus · Accepted Answer

The account executive's objective is to encourage women to try the new perfumed bath soap for women at least once. This is reflected in the objective of "trial usage". The other options, such as "purchase intent", "repeat purchase", and "build-up purchase" are more focused on long-term loyalty and continuous use of the product, which may not be the immediate goals of the account executive for a new product launch.

The Account Executive in Charge of Promoting a New Perfumed