A canned soup manufacturer and its agency are nailing down the responsibilities of each side as they begin their planning effort.In a nutshell,the agency will:
A) translate goals into strategies and create promotions and finished ads for the product.
B) decide how they should grade themselves.
C) leave it up to the client to decide the advertising plan.
D) determine how long they will have to achieve the agreed on objectives.
Correct Answer:
Verified
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