Climate,topography,community size,and national region have been found to make dramatic differences in consumption,including habits involving eating and food preparation,entertainment,and recreation.This is the basis of segmentation.
A) psychographic
B) commitment-level-based
C) geographic
D) demographic
Correct Answer:
Verified
Q22: A brand's opportunity claim is a statement
Q23: The Folgers brand team looked at the
Q24: What is geodemographic segmentation?
A) Creating multiple media markets
Q25: As a segment,variety seekers:
A) are extremely committed to
Q26: Folgers coffee focuses on graduates and newlyweds
Q28: The strategic planning triangle suggested by Thorson
Q29: The consumers termed _ turn out to be
Q30: The basic premise of a positioning strategy
Q31: What is the first step in STP
Q32: What does "T" stand for in the
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