Suzy is interested in purchasing a DVD player,but she is overwhelmed by the many different models available at her local electronics store.She decides to purchase a shiny,metallic-looking model because it is the best-looking one in the store.Suzy has been persuaded to purchase this particular DVD player because of the _____ route to persuasion.
A) peripheral
B) central
C) logical
D) image
Correct Answer:
Verified
Q2: The _ effect occurs when we remember
Q3: We are more likely to be persuaded
Q7: In the context of persuasion,logical individuals are
Q8: Which one of the following is one
Q9: Who are most responsive to rational appeals?
A)well-educated
Q10: Magazine prescription drug ads offer customers information
Q11: _ is defined as having qualities that
Q17: The _ route to persuasion occurs when
Q18: According to Myers,advertisers for beverages and clothing
Q26: Alicia has a fairly weak case to
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