Which of the following is NOT one of the steps in the traditional buyer decision process, as outlined in your text?
A) limited scale trial
B) purchase decision
C) information search
D) evaluation of alternatives
E) post- purchase behaviour

Question

Quizplus · Accepted Answer

The traditional buyer decision process includes information search, evaluation of alternatives, purchase decision, and post-purchase behavior. Limited scale trial is not one of the steps in the traditional model, although it can be incorporated as a sub-step within the evaluation of alternatives stage.

Which of the Following Is NOT One of the Steps