People who, because of their special skills, knowledge, personality or other characteristics, exert influence on others are known as:
A) opinion leaders.
B) social classes.
C) aspirational groups.
D) reference groups.
E) membership groups.

Question

Quizplus · Accepted Answer

Opinion leaders are individuals who have a high degree of expertise, knowledge, and influence in a particular area or among certain groups of people. They are able to shape opinions, attitudes, and behaviors of others through their personal involvement and recommendations. Social classes, aspirational groups, reference groups, and membership groups may also have influence on individuals, but opinion leaders are specifically recognized for their ability to influence others.

People Who, Because of Their Special Skills, Knowledge, Personality or Other