Jill Peters was very satisfied with the first Amway cosmetic product she purchased. She now seeks the Amway brand whenever she purchases any similar item. Jill's behaviour is explained by the concept of:
A) reinforcement.
B) generalisation.
C) conceptualisation.
D) discrimination.
E) differentiation.

Question

Quizplus · Accepted Answer

Jill's behaviour is explained by the concept of generalisation, where she has generalized her positive experience with one Amway cosmetic product to the entire brand and seeks it out whenever she purchases any similar item.

Jill Peters Was Very Satisfied with the First Amway Cosmetic