The tendency for people to remember good points made about a brand they like and forget good points made about competing brands is known as:
A) selective retention.
B) selective distortion.
C) selective perception.
D) forgetting.
E) selective attention.

Question

Quizplus · Accepted Answer

Selective retention is the tendency for people to remember information that supports their beliefs or attitudes and forget information that contradicts them. In this case, people are likely to remember positive information about a brand they already like and forget positive information about competing brands.

The Tendency for People to Remember Good Points Made About