Consumers are less likely to engage in extensive search for information and make weighty decisions about products or brands when they are in which type of purchase situation?
A) complex buying behaviour
B) habitual buying behaviour
C) high engagement buying behaviour
D) dissonance reducing buying behaviour
E) variety seeking buying behaviour

Question

Quizplus · Accepted Answer

Habitual buying behaviour refers to situations where consumers have a strong preference for a particular brand or product category, and do not engage in extensive search for information or consider alternative options. As a result, they are less likely to make weighty decisions about products or brands.

Consumers Are Less Likely to Engage in Extensive Search for Information