A system of classifying purchase decisions according to the degree of importance to the consumer is known as:
A) involvement.
B) attachment.
C) complexity.
D) participation.
E) engagement.

Question

Quizplus · Accepted Answer

The system of classifying purchase decisions according to the degree of importance to the consumer is known as involvement. Involvement is the level of perceived personal importance and/or interest that a consumer attaches to a product, service, or a particular purchase decision. The degree of involvement can range from low involvement for routine, everyday purchases to high involvement for significant, expensive purchases.

A System of Classifying Purchase Decisions According to the Degree