Sam and Lizzie regularly read restaurant reviews in their daily newspaper. Whenever they see a favourable review of a restaurant, they will try it out. For Sam and Lizzie, the restaurant reviewer is an example of a(n):
A) membership group.
B) aspirational person.
C) reference person.
D) social leader.
E) opinion leader.

Question

Quizplus · Accepted Answer

The restaurant reviewer is acting as an opinion leader, as Sam and Lizzie are influenced by their positive reviews and are more likely to try out a restaurant based on their recommendation.

Sam and Lizzie Regularly Read Restaurant Reviews in Their Daily