Julie read an article stating that accounting graduates are receiving the highest starting salary offers among all business students. The article also stated that marketing students start with lower salaries but surpass all other students' salaries within ten years. Julie doesn't remember reading this last part of the article, just the first part. Julie's experience is an example of:
A) selective perception.
B) selective retention.
C) selective exposure.
D) reinforcement.
E) selective attention.

Question

Quizplus · Accepted Answer

This is an example of selective retention, which is when we remember only part of the information presented to us. Julie remembered the first part of the article about accounting graduates receiving the highest starting salaries but did not remember the second part about marketing students surpassing other students' salaries within ten years.

Julie Read an Article Stating That Accounting Graduates Are Receiving