The person who first suggests or thinks of the idea of buying a product or service is known as the:
A) decider.
B) influencer.
C) initiator.
D) buyer.
E) user.

Question

Quizplus · Accepted Answer

The initiator is the person who first suggests or thinks of the idea of buying a product or service. The decider is the person who ultimately makes the purchasing decision, the influencer is someone who affects the decision-making process (but may not necessarily be the initiator), the buyer is the person who actually makes the purchase, and the user is the person who uses or consumes the product or service.

The Person Who First Suggests or Thinks of the Idea