After watching television for three hours per day as part of a research study, a respondent was asked to list the ads that he had seen. He could only list two ads, both of which were promoting sporty cars. This response is best explained as an example of selective:
A) forgetting.
B) distortion.
C) exposure.
D) retention.
E) perception.

Question

Quizplus · Accepted Answer

Selective retention explains why the respondent remembers only the sporty car ads after watching television. It suggests that people are more likely to remember information that interests them or aligns with their existing beliefs and preferences. In this case, the respondent likely had a particular interest in sporty cars, leading to the selective retention of those ads.

After Watching Television for Three Hours Per Day as Part