Generally, it is easier to attempt to modify a market offering to make it acceptable to consumer predispositions than to attempt to change consumer attitudes.

Name: Generally, it is easier to attempt to modify a market offering to make it acceptable to consumer predispositions than to attempt to change consumer attitudes.
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Consumer attitudes can often be deeply rooted and difficult to change, while modifying a market offering can be a more practical approach to meeting consumer needs and preferences.

Generally, It Is Easier to Attempt to Modify a Market