According to a study reported in your text, a brand's personality consists of a number of specific traits. Which of the following is NOT one of the traits reported in this study?
A) competence
B) image
C) sincerity
D) sophistication
E) excitement

Question

Quizplus · Accepted Answer

According to the study reported in the text, the five key dimensions of a brand's personality are sincerity, excitement, competence, sophistication, and ruggedness. "Image" is not one of them.

According to a Study Reported in Your Text, a Brand's