In the BCG matrix, income from_________ can be used to help finance other SBUs or products such as the company's question marks and stars.

Question

Quizplus · Accepted Answer

Cash cows are SBUs or products that generate a high market share in a low-growth market and are considered mature and stable. As a result, they often generate significant income that can be used to finance other SBUs or products such as the company's question marks (low market share in a high-growth market) and stars (high market share in a high-growth market), which require significant investment to grow and expand.

In the BCG Matrix, Income From_________ Can Be Used to Help