The company needs to add new products and units continuously so that some of them will become _________and, eventually,_________ that will help finance other SBUs.

Question

Quizplus · Accepted Answer

According to the Boston Consulting Group (BCG) growth-share matrix, stars are high-growth, high-share products, while cash cows are low-growth, high-share products. As a company adds new products and units, it is likely that some of them will become successful and generate a high market share (stars) that can be used to finance other SBUs. Therefore, the best choice is C.

The Company Needs to Add New Products and Units Continuously