The company is generally advised to take some decisive action, such as divestment, concerning its _________and _________marks, lest it have insufficient revenue to maintain all its SBUs.

Question

Quizplus · Accepted Answer

Question marks and dogs are categories in the BCG matrix representing business units or products with low market share. Question marks operate in high growth markets but have low market share, making them uncertain investments. Dogs have low market share in low-growth markets, often generating just enough cash to maintain themselves but not contributing significantly to the company's profitability. Divesting in these areas can help a company focus its resources on more promising areas like stars and cash cows.

The Company Is Generally Advised to Take Some Decisive Action