JogMate is a protein that comes in a tube and is designed to be consumed within 30 minutes of when you finish exercising. The product claims it increases glycogen storage, decreases protein breakdown, and allows your muscles to recover faster from a strenuous workout. Steve Tilford is a Bike Masters' World Champion who endorses the use of JogMate. Its ad reads "Why Steve Tilford Gets More Out of His Workouts Than You Do." For bicyclists, this headline would have a(n)_________ appeal.
A) moral
B) emotional
C) cognitive
D) social
E) rational

Question

Quizplus · Accepted Answer

The best choice is rational because the ad is making a logical argument for why JogMate is a beneficial product. It lists specific claims and benefits of the product, and uses an athlete endorsement to support its effectiveness. While there may be a slight social appeal due to the endorsement from a world champion, the ad primarily relies on rational arguments to convince potential customers to buy the product.

JogMate Is a Protein That Comes in a Tube and Is