Which promotional tool is most cost effective when a product is in the decline stage of its product life cycle?
A) direct mail
B) public relations
C) sales promotion
D) advertising
E) personal selling

Question

Quizplus · Accepted Answer

Sales promotion is the most cost-effective promotional tool during the decline stage of the product life cycle as it is focused on increasing immediate sales by offering incentives to customers such as discounts, coupons, and other promotional offers. This can help stimulate demand for the product and clear out inventory. Direct mail, public relations, advertising, and personal selling may not be as effective in this stage as they focus on building brand awareness or long-term relationships with customers.

Which Promotional Tool Is Most Cost Effective When a Product