The Beta Corporation would like each member of its target audience to be exposed to its advertising messages at least 5 times. The firm is primarily interested in:
A) reach.
B) frequency.
C) impact.
D) exposure.
E) content.

Question

Quizplus · Accepted Answer

The objective of making the target audience exposed to the advertising message at least 5 times is primarily about frequency - the number of times the message is delivered to the target audience. Reach refers to the extent of the target audience that is exposed to the message, impact is the effectiveness of the message in changing attitudes or behavior, exposure is the total number of times the audience has the potential to be exposed to the message, and content is the message itself.

The Beta Corporation Would Like Each Member of Its Target