The main advantages of television as an advertising medium are:
A) audience selectivity, creativity and credibility.
B) immediacy, interactivity and audience selectivity.
C) credibility, influence and low cost.
D) coverage, attention and low cost.
E) impact, short lead times and attention.

Question

Quizplus · Accepted Answer

The main advantages of television as an advertising medium are coverage, attention, and low cost. Television can reach a large audience and captivate their attention with visual and auditory elements. Additionally, compared to other mediums like print or radio, television advertising can often be produced at a lower cost due to advances in technology.

The Main Advantages of Television as an Advertising Medium Are