Barbara is in the third year of a business degree, majoring in music industry management. To gain work experience, she volunteered to work as a manager for a local jazz- funk fusion band. As time progressed, Barbara found her duties primarily consisted of securing free listings in gig guides and on music websites. She also writes reviews of the band's performances for music industry magazines and maintains the band's blog. Finally, Barbara has assisted the band to apply for an Arts Council grant for the purpose of taking the band on tour into regional and remote Australia. Barbara is primarily engaged in:
A) buzz marketing.
B) public relations.
C) advertising.
D) publicity.
E) social network advertising.

Question

Quizplus · Accepted Answer

Barbara's duties of securing free listings, writing reviews, and applying for grants all fall under the umbrella of public relations, which is concerned with building and maintaining relationships with various stakeholders, including the media and the community. Buzz marketing involves creating a frenzy around a product through word-of-mouth, while advertising and social network advertising involve paid promotion. Publicity, on the other hand, refers to the attention or coverage received from the media for an event, person, or product, which is a potential outcome of Barbara's public relations efforts. However, since her main focus is on building relationships and promoting the band, public relations is the more accurate description of her role.

Barbara Is in the Third Year of a Business Degree