A measure of the percentage of people in the target market who are exposed to the ad campaign during a given period of time is known as:
A) frequency.
B) impact.
C) saturation.
D) reach.
E) exposure.

Question

Quizplus · Accepted Answer

The measure of the percentage of people in the target market who are exposed to the ad campaign during a given period of time is known as reach. Frequency refers to the frequency of exposure to the ad, impact refers to the overall effectiveness of the ad, saturation refers to the point at which all potential customers have been reached, and exposure refers to the potential for individuals to be exposed to the ad but not necessarily the actual exposure.

A Measure of the Percentage of People in the Target