The adopter category that is most suspicious of new product ideas is:
A) innovators.
B) early adopters.
C) laggards.
D) early majority.
E) late majority.

Question

Quizplus · Accepted Answer

Laggards are the last group to adopt new products and are generally skeptical of new ideas. They tend to be set in their ways and have a preference for familiar products that they know and trust. Innovators, early adopters, and early majority are more open to new ideas and are willing to take risks to try them out. Late majority are also often skeptical, but typically adopt new products once they have become more mainstream and widely accepted.

The Adopter Category That Is Most Suspicious of New Product