After Carlton Foods evaluated many cereal product ideas and before any prototype was developed, the cereal company selected three ideas to present to a group of consumers. The consumer group was asked to evaluate the three product ideas in terms of their market acceptance and marketability. This stage of new product development is called:
A) test marketing.
B) concept testing.
C) business analysis.
D) idea screening.
E) concept development.

Question

Quizplus · Accepted Answer

Concept testing is the stage of new product development where a small group of target consumers are presented with product concepts or ideas to evaluate their level of interest, appeal, and understanding of the product. It helps to determine whether a product idea should be further developed or modified before proceeding to prototype development and testing.

After Carlton Foods Evaluated Many Cereal Product Ideas and Before