A marketer wanting to test a business product is likely to use which of the following test market methods?
A) New products displayed in distributor and dealer display rooms where the marketer can observe how customers respond to both the new product and competitors' products.
B) A controlled test market in which a limited supply of new products is produced and sold in defined geographic areas.
C) A product- use test in which a select group of potential customers agree to use the new product for a limited time.
D) Marketer observes and assesses buyer interest by presenting the new product at a trade show.
E) all of the above

Question

Quizplus · Accepted Answer

Each option describes a valid method for testing a business product in the market, including observing customer responses in display rooms (A), selling a limited supply in specific areas (B), having a select group use the product (C), and assessing interest at trade shows (D).

A Marketer Wanting to Test a Business Product Is Likely