The stage of the product adoption process in which consumers make full and regular use of a new product is known as:
A) awareness.
B) interest.
C) evaluation.
D) trial.
E) adoption.

Question

Quizplus · Accepted Answer

The stage of the product adoption process in which consumers make full and regular use of a new product is known as adoption. This means that they have decided to keep using the product and it has become a regular part of their consumption habits. The other stages listed are awareness (when consumers first become aware of the product), interest (when they express interest in learning more), evaluation (when they consider the pros and cons of purchasing the product), and trial (when they try the product for the first time).

The Stage of the Product Adoption Process in Which Consumers