The stage of the product life cycle where inefficient competitors are most likely to exit the market is known as:
A) introduction.
B) growth.
C) maturity.
D) decline.
E) demise.

Question

Quizplus · Accepted Answer

In the maturity stage, the market becomes saturated, and competition becomes intense. Inefficient competitors are more likely to exit the market at this stage as the demand for the product is no longer growing. Those who survive the maturity stage have established a strong market position and have the resources to continue innovating and marketing the product.

The Stage of the Product Life Cycle Where Inefficient Competitors