Jane and Henry produce artworks for use in landscape design and home gardens. They are debating a description of the potential customers for their artwork. Jane and Henry are debating:
A) the value proposition.
B) market segmentation.
C) customer satisfaction.
D) relationship marketing.
E) the target market.

Question

Quizplus · Accepted Answer

Jane and Henry are discussing the specific group of customers they should be targeting with their artwork. This relates to the concept of target market, or the specific group of consumers that a business targets with its products or services.

Jane and Henry Produce Artworks for Use in Landscape Design