The ACTUAL size of a market for a given product depends on which of the following?
A) the number of people who have resources and authority to engage in exchange
B) the number of people who exhibit a need for the product
C) the number of people who are willing to offer resources in exchange for what they want
D) all of the above

Question

Quizplus · Accepted Answer

The size of a market for a given product depends on all the factors mentioned in options A, B, and C. The number of people who have resources and authority to engage in exchange (option A), the number of people who exhibit a need for the product (option B), and the number of people who are willing to offer resources in exchange for what they want (option C) all factor into the overall size of the market. Therefore, option D is the correct answer.

The ACTUAL Size of a Market for a Given Product