Which of the following is NOT one of the five steps in the model of creating customer value and building customer relationships?
A) design a customer- driven marketing strategy
B) understand the marketplace and customer needs and wants
C) identify the most profitable customers as the target market
D) build profitable relationships and create customer delight
E) construct an integrated marketing programme that delivers superior customer value

Question

Quizplus · Accepted Answer

The correct step is to identify the needs and wants of the target market, not necessarily the most profitable customers. While profitability is important, it is not the sole criterion for identifying the target market. The target market should be based on a combination of factors such as needs, wants, demographics, behavior, and profitability.

Which of the Following Is NOT One of the Five