Which of the following statements BEST describes customer satisfaction?
A) the benefits delivered by a product or service weighed against the costs or sacrifices made to acquire the product
B) a product or service's ability to meet a set of objective criteria, such as those specified by Australian Standards
C) the customer's conscious evaluation of a product or service feature, or of the product or service itself
D) a measure of the customer's delight with a product or service

Question

Quizplus · Accepted Answer

Customer satisfaction is the result of the customer's evaluation of a product or service feature or of the product or service itself. It is a subjective measure and varies from customer to customer. Factors that influence customer satisfaction include product quality, price, customer service, and convenience.

Which of the Following Statements BEST Describes Customer Satisfaction