People listening to a message on a topic that they consider very important to them will invest the time and energy necessary to carefully evaluate the evidence and logic behind each message. This is called the __________ route to persuasion.

Question

Quizplus · Accepted Answer

The central route to persuasion involves individuals investing substantial time and energy in evaluating the evidence and logic presented in a message, particularly when the topic is important to them. This route involves careful analysis and consideration of arguments and supporting evidence, as opposed to relying on superficial cues or peripheral factors.

People Listening to a Message on a Topic That They