While Salespeople Indicate ____________ Is/are Most Critical in Building Trust

While salespeople indicate ____________ is/are most critical in building trust with the customer, customers themselves rank ____________________ as the top characteristic needed for salespeople to win customer trust.

A) Self-confidence; asking good questions
B) Intelligence; good listening skills
C) Positive attitude; being likable
D) Being likable; understanding business
E) Good listening skills; Product knowledge