Sales management is a multi-step interrelated process. Which step is concerned with environmental factors and attempts to organize the overall selling efforts as well as integrate them with other elements of the firm's marketing strategy?
A) The organizing stage of the sales program
B) The implementation stage of the sales program
C) The evaluation and control of sales force program
D) The formulation of the sales program
E) All of the above processes are concerned with environmental factors and attempt to organize the overall selling efforts as well as integrate them with other elements of the firm's marketing strategy

Question

Quizplus · Accepted Answer

The formulation of the sales program is concerned with environmental factors and attempts to organize the overall selling efforts as well as integrate them with other elements of the firm's marketing strategy. This stage involves analyzing the market, identifying target customers, setting goals, and determining the best strategies to achieve those goals.

Sales Management Is a Multi-Step Interrelated Process