Microsoft's bundling of personal computer operating systems with its Web browser is an example of:
A) An environmental force that can constrain other organization's ability to pursue certain marketing strategies or activities
B) Environmental variables and changes in those variables over time, helping to determine the ultimate success or failure of marketing strategies
C) Changes in the environment creating new marketing opportunities for an organization
D) Environmental variables affected or changed by marketing activities
E) None of the above

Question

Quizplus · Accepted Answer

Microsoft's bundling of personal computer operating systems with its Web browser can be seen as an environmental force that constrains other organizations' ability to pursue certain marketing strategies or activities. This bundling practice made it difficult for other companies to compete in the browser market, as they could not easily sell their browsers to consumers who already had Microsoft's browser installed by default. This is an example of how environmental forces can have a significant impact on an organization's marketing strategies and activities.

Microsoft's Bundling of Personal Computer Operating Systems with Its Web